Top 5 Dental Marketing Strategies for Indian Dentists: Bit 1

Everybody has a teeth problem, so they need a dentist. This would make you feel as a dentist that you don’t need dental marketing. But remember, there are already numerous dentists in your area. [Stop reading if there aren’t].

These dentists also need more patients and they will, at some point go for great dental marketing campaigns. What about you? Don’t worry, we’ve got you covered.

At What The Hype!, we specialize in creating impactful marketing campaigns that help businesses stand out, with a larger chunk being dental marketing in India.

Let’s dive right into the details of it with the top five dental marketing strategies you can start using today. We have split this blog in two parts so stay updated for Bit-2.

Why Dental Marketing Matters For Your Dental Clinic

Let me ask you this, how big is the dental industry in India? Being a dentist, you would surely know this. But to put it into perspective, the Indian dental industry is projected to reach USD 27.4 million by 2030.

With a growing industry, competition is also at its highest, and it will be even higher by 2030. How do you stay ahead of your fellow dentists? Customer service and treatment specialty are surely foundational aspects.

But do you think these aspects would stand a chance to prove your expertise without customers? How would you help people in need of a dentist? Can they find you online when they search for a dentist nearby?

In this world, digital marketing is not an option, it is a requirement. If you don’t have a budget, we are listing the top five dental marketing strategies here for you to get started with your clinic’s digital journey. Before that, have a look at four reasons why dental marketing is really necessary for your clinic.

Here’s why:

Rising Competition
Online Searches
Building Trust
Loyalty and Referrals

Top 5 Ways To Grow Your Dental Clinic Strategically

One-size-fits-all is a myth, or only applicable to a few objects like 3D glasses at cinema halls or safety jackets but those have exceptions too.

Every dental clinic has its own story and I am sure yours has one too. Likewise, your audience and your goals would also be unique for you just like human fingerprints for each individual.

We design strategies to map out the success of our dentist-clients with result-oriented and data-driven digital marketing campaigns.

Here are five of the most common practices similar among these dental clinic we have helped grow patient-base and footfalls.

Task 1: Keep Your Google My Business Profile Updated

All business, from local pani-puri vendors, pan parlors to software developers, dentists and other doctors, all have their Google My Business (GMB) profiles.

It is one of the simplest ideas to let people find a popular or important spot rightaway when they search for it on Google Maps.

Register your business on GMB, add all necessary information precisely and ask your existing patients to review your clinic on Google Maps.

Once you have the profile and reviews on it, people in help of dental consultation will reach you through Google Maps which now has your GMB profile.

Voila, more customers, better ranking on Google Maps, best results for your clinic and your patients.

Let’s jump to another key part of our strategy which is social media marketing.

Task 2: Get the Best Out of Free-to-use Social Media Apps

Facebook, Instagram, X (formerly Twitter) and LinkedIn are some of the free platforms that let you share content and connect with your audience.

Go on there and make posts like the ones listed below:

Reel Ideas for Exciting and Engaging Instagram Content

My secret to pain-free dental treatment for my patients
How do I take care of my child's dental health as a dentist?
What do I do to make child patients comfortable in my patient chair?
Why do most patients walk in with bad breath problems? What can solve that?
GRWM dentist-version
A Day in Life of a Female Dentist

Image Post Ideas

Many patients say they have yellow teeth due but they don’t drink coffee or tea:

Other foods that can cause yellow teeth are berries, Sports Drinks, Soda, Acidic Foods, Soy Sauce and others.

What character traits help you as a dentist?
How to make bedtime oral health habits interesting?

- Do it together so it is a shared ritual.

Weight loss and Oral Health. What connects them? Eating frequently causes an acidic mouth, giving unwanted cavities to step into your life. Eat as required. Stop overeating or frequent snacking.

Everything is fun until a simple discussion before bed turns into a full-fledged knowledge and research session as a dentist-couple. Then it’s double fun.

What would I advise my 20 y/0 self as a dentist?

Instagram Notes Ideas

For General Audience:

Brush for two minutes, twice a day.
Flossing daily or not?
What’s so good about today?
Hurting Teeth? Let’s Talk
Brighter Smiles Bring More Joy

For Dentist Friends:

Happy World Oral Health Day [20th March | TODAY]
Hey dentists, which treatment would you love to do every day?
Patients are humans in need
Happy Patients, Cheerful Days

Wow, you have almost 2 months of content calendar ready. Start shooting and making content. Don’t have time for all that? We already help numerous dentist clients with their clinics. Let us know how we can help you.

Some Last Words

It is not impossible to grow organically nowadays. But you need to consider a proactive strategy that will help you understand how marketing works in the dental industry. You will be good for months with the post ideas we have provided. But our Bit-2 will help you explore more marketing channels. See you soon! Subscribe to never miss an update from our website.