I am Posting Everyday But Not Getting Enough Reach: Here are The 8 Reasons

More than 95 million people post every day. Are you one of them? It wouldn’t be a surprise if you are not receiving a satisfactory amount of reach.

Instagram is a ginormous collection of photos and reels. If you are posting every day and complaining of less reach than expected, you are not alone.

If it was a bright Sunday morning in 2016, you’d be happy after posting your regular everyday post. But the times have changed. The ever-evolving Instagram algorithm keeps the social media marketing agency like us working round the clock in order to be on the top game for their clients.

So, all the work has helped us uncover 8 critical markers that will help you understand why your Instagram reach has taken a toll. The reasons are followed with the solutions so make sure you identify the problems and work on the remedies.

The 8 Critical Ranking Markers of the Instagram Algorithm

The Instagram algorithm is hard but not impossible to understand. It is a complex set of rules that rules how your content will appear on the audience's feed, explore page, reels feed, and even Instagram stories.

To regain or start having a better reach, it's crucial to understand how this algorithm works in 2023. So here are the 8 markers you need to look out for in your Instagram marketing approach and your marketing system.

Marker 1: Stay Updated With Instagram Algorithm

There’s only one way to work with the Instagram algorithm. Stay updated with it. Beating it is not the solution since it keeps changing.

Staying informed about the latest algorithmic updates is essential for any business that wants to succeed on Instagram.

Marker 2: Identifying Instagram Insights Ranking Signals

Dive deep into the primary ranking factors: the relationship between the creator and the viewer, user interest, and content relevancy.

Before you make any drastic changes, it's important to exercise patience and gain insights into your Instagram performance.

Marker 3: Monitor Reach and Engagement Trends

Before jumping to any conclusion on why your account is not getting the reach. Sit with a fresh pair of eyes, look at the Instagram insights, and understand if the reach drop is a trend or just an anomaly.

Do this by comparing 30 or 90-day periods. Best you do it with both the time periods and you get a better idea of what is keeping your posts from reaching your current and potential audience.

Marker 4: Content Strategy Evaluation

Occasional reach and engagement drops are a natural Instagram journey happening. Don’t be too worried about that. Some days, the reach will be lower than you could imagine and the other days, the reach might blow your mind.

Consistency over time matters more than daily variations. To nail your social media marketing journey, you need to review and revamp your strategy at regular intervals.

Analyze your recent content to identify high-performing posts and recreate their success.

Consider collaborating with niche accounts to expand your reach.

Marker 5: Quality of Content Being Delivered

Gone are the days when you would post two posts a day on Instagram and become a trendy brand. In current times, always keep quality over quantity. Instagram now prioritizes the posts people like, comment on, and share.

Update or recreate the content that has received the highest engagement rates for you in the past. Nostalgia is never out of style.

Marker 6: At What Times Are You Posting?

One thing you should not miss is to show your content to existing followers. Some businesses fail to acknowledge their current audience and form their approach in order to get new people to follow their accounts.

Let us reveal a big secret to you. Your content will not be shown to the amount of newer people you expect it to reach unless it has reached your existing audience. And then the rest depends on how many of your existing followers engage with your post.

Take the below case for example. This client of ours has 10k Instagram followers but most of the time when people are online is around 6 PM and once the afternoon has passed.

6:00 p.m. is the time we post for this client. And let us tell you, posting around this time is one of the reasons we were able to reach up to 10k followers organically for this client.

Marker 7: Missing Human Touch

Both the Instagram algorithm and the audience don’t love to see the posts with less or no human touch at all.

This is because these types of posts are mostly made by Instagram accounts that upload poems, stories, and other literary posts. Between this, posting images with less human touch makes us vulnerable to either wrong or no audience.

What should you do? Add a picture of a person doing the activity you are talking about, using a product, eating, and being happy because the product solved their problem.

It’s only ironic to not show a human side on a social media platform used by most people around the world.

Marker 8: Not Leveraging the Events and Success Stories

How do the customers get to know if you can really help them the way you say you can?

Simple. Show them the success stories, customer feedback, achievements, certifications, and many other things that you can leverage to instill faith in your customers.

Wrapping It Up!

We hope all the markers help you succeed at what your goal is. Do not forget to research better and better every day. These 8 markers are not only the most basic markers, they can help you go exponentially.

It is possible that your social media campaigns are not working due to some other reasons and that’s where we come in. We would love to help you grow and achieve all the goals you desire with a breakthrough approach. Contact us. Let’s grow together.

With Love,

What The Hype! Team